Pizza Hut has now revealed which locations are likely to close, as it launches a company voluntary arrangement CVA restructuring deal.
A CVA is an agreement between a business and its lenders to secure cost-cutting measures - it doesn't mean a company has gone bust. In its announcement this week, Pizza Hut said the proposed restaurant closures follow "significant disruption" to its profits after the coronavirus pandemic. The restaurant chain warned that its sales "are not expected to fully bounce back until well into ". It comes just over one month after Pizza Hut said it would try not to cut jobs or close branches despite being hit by the coronavirus crisis.
In recent years, the pizza chain has shied away from its reputation as a dine-in restaurant and sought to draw more attention to its delivery and takeout, a change that has been accelerated by the coronavirus pandemic.
Pizza Hut reported its highest average sales week for delivery and carryout in the past eight years during the month of May. Employees at shuttered Pizza Hut restaurants operated by NPC will be moved to better-performing locations, if possible, according to Pizza Hut's statement. GE changed our lives. What went wrong? Maersk CEO: Port bottlenecks won't improve anytime soon. Crypto: The future of money or the biggest scam?
The US economy added , jobs in October. Their Express store format is already out there, and if you're wondering what your neighborhood Pizza Hut is going to look like, think of a quick-serve counter and a shop like the one that's already at the Miami International Airport. The Express format has already seen some success in international locations, and Pizza Hut Singapore describes it like this: "Pizza Hut Express is a fast service counter concept specially designed to serve the busy professionals, students and all who The menu is smaller than a traditional Pizza Hut and includes personal-sized pizzas, they fit in locations like in stadiums and service stations where a full-sized Pizza Hut wouldn't, and they're designed to be able to have an order out in between 90 and seconds.
With the surging popularity of fast casual restaurants, it sounds like a logical move that's going to allow Pizza Hut to shift their branding and service model to be more of what people want — and in this case, the closures really do seem like a way of moving forward. In , CNN took a look at just how Domino's had risen to the top of the pile of national pizza chains , and they said they did it with a combination of creative marketing, tech innovations, and an overhaul to their menu and recipes.
But their price point was also a big deal, and they said that since Domino's is more affordable than competitors — especially Pizza Hut — that had customers heading there.
Bloomberg has also said that's part of Pizza Hut's problem. Across the market you can find pizza places big and small offering all kinds of deals and discounts. Pizza Hut? Not so much. It's a delicate balance: Many budget-conscious families aren't just looking for great pizza, they're looking for a great deal. Pizza Hut needs to figure out how to offer discounts to get people in the door or picking up the phone to call in a delivery order while still giving them enough room to make a profit.
It's tricky and so far, Domino's is doing it better. CEO Greg Creed has said via Restaurant Business that it's something they're aware of, and it's been an ongoing challenge. Not only are they trying to find a way to get their menu to the right price point, but they're also having trouble getting all their franchisees on board with the program. He said: "We have to do a better job communicating better value. Let's try something here to illustrate a point. Every chain has a distinct identity, something you think of when you hear the mention of a name or see a sign as you're driving along.
When you think of Burger King, you think of the Whopper and that creepy mascot, right? French fries and Ronald McDonald. Eat fresh. Little Caesars? Pizza, pizza! The Frappuchino. According to Yum! Any chain needs to cultivate an image, a reason for people to remember they're an option and to encourage them to stop by.
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