Gordon's began to integrate its holdings after , with the acquisition of other local and regional jewelry stores, and over the next thirty years a total of to Gordon's stores opened including the first store opened in Puerto Rico, in The company went public in and acquired the Star Engraving Company of Houston in By the firm employed 7, workers and operated units in forty-four states and Puerto Rico.
The firm used a design staff located in New York and Houston, and purchased gold, diamonds, and precious stones. These it supplied to independent contractors for manufacture according to company specifications, thereby achieving lower unit costs and individualized styling. The company reorganized into two divisions.
One division offered diamonds, watches, gold jewelry, and nonjewelry items to a middle-income clientele. The other division-modeled after local or regional stores such as Sweeney and Company of Houston and Linz Brothers of Dallas-catered to middle and upper income customers, selling china, crystal, and silver in addition to jewelry.
Initially, the firm also maintained a catalog-showroom component, which it discontinued in Gordon's provided a management-training program for its employees. It also offered a profit-sharing program beginning in , and a stock-purchase plan beginning in A stock-option plan for officers and key employees was introduced in Company founder M.
Meyer M. Gordon founded the store in in Houston, Texas. Then in , Signet Corporation bought Zales. Today, Signet is the largest jeweler retailer in the United States. Much of the advertising and competition across jeweler stores is just Signet stores competing against each other.
A mall might have two or three Signet stores. That is, wedding bands, engagement rings, and matching ring sets. Because of that, they have a big selection of engagement ring designs, and you can also create a custom ring.
This is jewelry made with precious metals—like gold, silver, platinum, and precious gemstones. Most of their fashion pieces are made of gold plate, which is entirely different than fine jewelry.
Like other Signet brands, their best customer is an uneducated customer. Some of what they sell is gold plate or 10k gold jewelry, which is lower quality. And if you want to buy a gemstone, make sure you choose one with a certificate from the Gemological Institute of America GIA. This is the most credible certifying lab. For these reviews, we always look to understand what makes the brand different and unique. For example, Do Amore promises ethical jewelry, and Blue Nile pioneered online jewelry sales.
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