I can't see the image. What's the content of the ad? Oct 26, 6, Jeffrey Guang said:. Click to expand NoKisum said:. It Jeffrey Guang said:. CannonFodder52 Member. Oct 25, 8, Canada. Damn, I'd be pretty unhappy if I had to see Doug Ford ads on my console. LavaBadger Member. Nov 14, 4, The ad situation has been terrible for a long while on Xbox.
People don't seem to care though. That's how we end up in these situations. Apr 20, 2, Didnt even know this was a thing. Amazes me. Randomly Generated Member.
Oct 27, 16, VeePs Member. Oct 25, 16, If your paying for Xbox Live you shouldn't be seeing ads, period. Bessy67 Member. Oct 29, 5, Huh, I've never seen political ads on mine before but they can get a bit annoying. Ironically enough my current ad is for Xbox Live Rewards, which they just shut down. Oct 28, 6, Google makes, what? Microsoft knows what they're doing and they probably won't change it. Tiechie Member. Oct 28, Fat4all said:. Oct 27, 3, It's B. If this ad is real then it's even less acceptable.
Beer ads and political ads on a game console? I might be lenient if it's to do with the system ad for an upcoming game that sort of thing. I've had enough of this ad overload. You can't even go to the cinema and not sit through 5 minutes of ads. I already paid for my ticket, show me trailers on upcoming movies, that's it. Cranster Member. Oct 25, 8, I'd call Microsoft support and complain you have shit on your dashboard.
Oct 27, I don't understand how dashboard ads are still a thing given all the lip service MS gives to being for the gamer. Definitely makes my Xbox One X experience feel less "premium". Doukou Member. Oct 25, 3, Political ads is excessive, all I ever got was movies and games available on Xbox.
Jaypah Member. Oct 27, 2, It's all lip service as far as I'm concerned. Its the best marketing strategy to use in their current position. As far as I'm concerned, the only thing that has changed is how they market themselves to consumers. Oct 27, 1, A flying baby, boy, man, corpse serves as cork. It debuted late in a rough year. Champagne was an early viral video. The creative duo considered video compression as part of their distribution strategy - viewers had to be able to email it around.
And they certainly did. They had to. But by then, it was out there. Want to see games? Go watch a trailer or play a demo. You don't build a gaming brand showing games - or so it appears.
So, we've moved onto the PlayStation 2. TBWA London continues to ignore gaming footage and instead compiles a mountain of gamers in a scene that will be familiar to anyone who has watched World War Z. It's a spot so distanced from what you'd expect in gaming that the end reveal lands all the more powerfully.
The mountain reminds me of an online leaderboard for a violent military shooter. This ad was part of a wider 'Fun, Anyone? During this era, you'll see a lot of madcap ideas come to life, representation the emotions of gaming. You can just tell they had a lot of fun making these ads. Next, we have an ad the internet thought was banned — for the Xbox In , McCann Erickson and 72andSunny encapsulated the seriousness and stupidity of mass online multiplayer with a huge finger gun stand-off.
The Xbox had a lot of convincing to do and was still making bold ads that riled the authorities - allegedly. This US ad barely saw a release and never made it to TV, sparking speculation that it was banned. Microsoft denied this. That said 15 years later, the ad still encapsulates hardcore online gaming - for better or worse.
Now it is and small studios with zombie games are realising that they should try out this marketing thing that has worked so well for the consoles. A stunning backwards scene of zombie violence. It gave me goosebumps the first, and second, time I watched it and inspired several of those awful 'are video games art?
During my research, this spot cropped up the most often from my interviewees. Which is funny, because it's not really an ad, in the traditional sense anyway. We can start to sense a shift in the power here. Anyone can make a memorable spot. Pity the game didn't live up to the ad.
Again we've another trailer, rendered with in-game graphics and elevated with Gary Jules' soundtrack. Is it an ad? A bit. McCann oversaw campaigns for Xbox's first-party titles like Gears of War and Halo, but the work for Gears of War 3 included a few firsts for a gaming campaign like a TV announcing in almost real-time how many people are playing it online.
In order to offer the combination of advertising and livestreaming, Microsoft Azure and Video Indexer has been integrated with streaming platforms including Twitch, YouTube, and Facebook Gaming. Azure Speech to Text technology also adds live subtitles to all content for accessibility. Alongside the ad platform, a new Microsoft content management system delivers location-based video tagging and improved functionality, enabling retailers to post more than videos per quarter.
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